Poo Poo Platter: Don Draper, meet David Sedaris, genius ad writer.

We started with                       HOPE AND CHANGE.

"Top of the world, Ma!  Top of the world!"

After the election, we got       RACE TO THE TOP, which, unfortunately, has been nothing but a race to fatten the bottom line of educational profiteers, as Gail Collins noted last Friday.  http://tinyurl.com/ceps977

Earlier in the year, we got    WIN THE FUTURE, which, say what you will about Sarah Palin, her "WTF is right" comment was not exactly off the mark. 

And now the Obama campaign announces its new campaign theme. 

Drum roll please:

                                           FORWARD.

Yes, boys and girls, that is to be the rallying cry.  The slogan that's going to rouse the base and persuade those all important "independents," otherwise known as the "undecided."  Call me underwhelmed--in more ways than one.  Still, while Mitt Romney, no stranger to a bicycle, has already begun backpedaling, it's hard to forget all the fun and frolic of the Republican primary.  

So it seems to me David Sedaris' binary analogy to the  undecided voter, "Would you rather have the chicken?" is just as pertinent as ever. If you haven't read the piece, you should do so right now, right here:  http://www.newyorker.com/humor/2008/10/27/081027sh_shouts_sedaris?currentPage=all  So you will understand when I suggest that maybe a better slogan might be:

                               DON'T FORGET THE GLASS.